NETWORK MARKETING
One time Microsoft CEO
Bill Gates said if he had chance to start again his business he would choose network
marketing because it is easiest way to market his business also has more
efficiency than other types of marketing. In this article we can see about
network marketing.
It is direct selling method
in which independent agents serve as the distributors of goods and
services. In this the distributors are
encouraged to build and manage their own sales team and train them for their further
sales and improvement. By this method
commission is earned on the agent’s own sale revenue and also the sales revenue
of sales team recruited by the agent (i.e. down line). This is very popularly known as MULTILEVEL MARKETING (MLM).
TIERS
OF NETWORK MARKETING
On speaking about Network Marketing
it is necessary to consider that there are how many tiers are there.
Single-Tier: In this the participants are paid as per their
direct sales or traffic driven to the affiliated website (also known as pay per
click or pay per load).
Two-Tier: Here the participants are paid in double
times, one by their direct sales or traffic driven by them and also the direct
sales generated by the affiliate who joined by their recommendation.
Multi-Tier: It works as the two tier but may have some
several more tiers such as the commission of the whole down line.
DIRECT SALES
Network marketing companies do
not make use their any medium of trade. They
give the selling responsibility to individuals whoever involved (i.e.
participants). The participant gets
commission as per their sales.
CHARACTERISTICS OF NETWORK MARKETING
INDEPENDENT BUSINESS OWNERS (IBO)
Since they are promoting their
own business network marketers are called IBO.
SELLING PHILOSOPHY
This model of marketing involves the
PHILOSOPHY OF SELLING. The main focus in
on recruiting more participants and selling more products for the earning more
commission.
SYSTEM
OF HIERARCHY
Consider two people A and B in that
B is under A. person A gets income whenever he makes sale and also gets income
whenever B makes sale. So now B will
also recruit more people under him to earn more money. This makes big system of hierarchy.
NO ADVERTISING
Network marketing companies do not believe in
advertising their products instead they use mode of people to their own experience
in the product while they were selling them.
BENEFITS OF NETWORK MARKETING
BENEFITS OF NETWORK MARKETING
LOW STARTS UP COSTS
One of the finest
advantages of network marketing is low start up costs. Even though your start up cost is high your
earning is still high when we compared to other businesses.
TAX EFFICIENCY
One of the obvious
advantages of network marketing is tax efficiency. Network marketing has various tax advantages
than an ordinary employee. It is not
necessary to pay the tax before you deduct your income.
i.e.
Businesses earn, spend and pay tax
Employee earns, pay tax and
spend
SUPPORT
Network marketers say
the “YOU ARE IN BUSINESS FOR YOURSELF, BUT NOT BY YOURSELF”. If you’re in a part of a team your up line
members will make you to success since they won’t be succeed. Such kind of support they will give in
network marketing. Not only this many
advantages are there in network marketing.
NETWORK MARKETING IN INDIA
What China did in past decade to provide employment
to its youth they pushed Manufacturing sector and guess what they developed so
much in last decade similarly India has to develop more manufacturing zones
across nation and this being done at big scale under government policies. In this process development of direct selling
industry in India can be a major boost for creating self employment. Indian Government has also made regulation of
this industry in this regard in 2016. So
now direct selling has full support of government of India that why there is
positivity among masses of India regarding this industry. Many data’s are clearly indicating that coming
decade will push direct selling on a major scale across nation
WORDS BY DR.A.P.J.ABDUL
KALAM
Network marketing is the
fastest growing business of 21st century which must be joined by
every young man and woman globally otherwise you can never get the best of your
youth age.
Last but not the least doesn’t believe on rumors that
are being flown by those who don’t have any knowledge of this network marking!
“No doubt
Network Marketing has a good future in India”





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